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Today’s Tactical Clothing Blends Form With Function
Today’s Tactical Clothing Blends Form With Function
Posts
January 04, 2019
The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.
What New Online Sales Tax Decisions Mean For Your Business
What New Online Sales Tax Decisions Mean For Your Business
Posts
November 22, 2018
The U.S. Supreme Court recently ruled that states can require internet retailers to collect sales tax. What does this mean for your business?
Proven Tips to Drum Up More Repeat-Buyer Business
Proven Tips to Drum Up More Repeat-Buyer Business
Posts
November 21, 2018
Frequent or repeat buyers are the bread and butter of your tactical business. Here's how to get more of them.
Does Your Tactical Business Need A PR Or Marketing Agency?
Does Your Tactical Business Need A PR Or Marketing Agency?
Posts
November 14, 2018
As a long-time industry PR professional, I frequently get asked “Do I need to hire a PR/marketing agency?” and “Exactly what is PR?”
How to Make More Money With Glock Upgrades
How to Make More Money With Glock Upgrades
Posts
November 13, 2018
There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!
Tips to Help Make Your Gun Store More Female-Friendly
Tips to Help Make Your Gun Store More Female-Friendly
Posts
November 12, 2018
If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.
Rise Armament Raises the Bar for AR Rifles
Rise Armament Raises the Bar for AR Rifles
Posts
November 06, 2018
Rise Armament has quickly made a name for itself among dealers and AR-15 builder aficionados with tier-one products and accessories.
How You Can Give Back on Veterans Day
How You Can Give Back on Veterans Day
Posts
October 04, 2018
Veterans Day is coming up in November. This is a great time to focus on veteran-owned companies and products, as well as offering discounts to veterans.
How Traditional Retailers Can Get On Board With E-commerce
How Traditional Retailers Can Get On Board With E-commerce
Posts
October 03, 2018
Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.
How Traditional Retailers Can Get On Board With E-commerce
How Traditional Retailers Can Get On Board With E-commerce
Posts
October 03, 2018
Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Posts
October 01, 2018
When it comes to driving sales and revenue with content marketing, becoming the go-to business in any industry is all about mindshare.
Are Scuzzy Thieves Targeting Your Federal Firearms License?
Are Scuzzy Thieves Targeting Your Federal Firearms License?
Posts
September 05, 2018
Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.
Are Scuzzy Thieves Targeting Your Federal Firearms License?
Posts
September 05, 2018
Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.
Are Scuzzy Thieves Targeting Your Federal Firearms License?
Posts
September 05, 2018
Today’s brazen firearms thieves are not deterred by cameras and alarms. If they were, the frequency of FFL burglaries we’re seeing wouldn’t be happening.
Camera Systems Provide Inexpensive Insurance Against Goons
Camera Systems Provide Inexpensive Insurance Against Goons
Posts
August 17, 2018
If you own a firearms store or general outdoors store, having a good security system is one of the smartest things you can do to protect your investment.
Daniel Defense Adds Rattlecan Finish to Custom Line
Daniel Defense Adds Rattlecan Finish to Custom Line
Posts
August 15, 2018
Daniel Defense has expanded its custom Cerakote collection to include the new Rattlecan finish, its fourth custom firearm coating.
How the The Tax Cuts and Jobs Act Will Affect Your Business
How the The Tax Cuts and Jobs Act Will Affect Your Business
Posts
June 05, 2018
With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.
THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment
THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment
Posts
June 05, 2018
Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.
LISTEN UP TO HEAR YOUR CUSTOMER!
LISTEN UP TO HEAR YOUR CUSTOMER!
Posts
June 05, 2018
Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.
MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS
MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS
Posts
June 05, 2018
Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.