Business

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5 LinkedIn Profile Tips for Business Owners
5 LinkedIn Profile Tips for Business Owners
Posts
April 19, 2019

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Use Retail Customer Segmentation in the Same Way a Detective Uses a Suspect’s File
Posts
April 16, 2019

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

Why Customer Follow-Up Is So Important
Why Customer Follow-Up Is So Important
Posts
April 10, 2019

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.
What Makes A Good Gun Salesman?
What Makes A Good Gun Salesman?
Posts
March 05, 2019
You may have great products and store with good traffic, but do you have what it takes to be a great gun salesman to customers?
Are You a Great Manager?
Are You a Great Manager?
Posts
March 01, 2019
A team is often only as good as its leader. Want to know how you stack up as a manager? Test yourself in these 10 vital areas.
Reach More Customers With Direct Mail Campaigns
Reach More Customers With Direct Mail Campaigns
Posts
February 26, 2019
In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?
How The IRS Views Your Tactical Business Income
How The IRS Views Your Tactical Business Income
Posts
January 17, 2019
New accounting guidelines issued by the Financial Accounting Standards Board offer new requirements for determining how and when income should be accounted for.
The Seven Deadly Sins of Social Media for a Gun Business
The Seven Deadly Sins of Social Media for a Gun Business
Posts
January 16, 2019
Are you making these seven deadly sins when it comes to marketing your business on Facebook, Instagram or other social media platforms?
The Debrief: Sentry Products Group — Living to Protect
The Debrief: Sentry Products Group — Living to Protect
Posts
January 12, 2019
The newly rebranded Sentry Products Group has a long legacy in the firearms and sporting industry despite the new name. Here's a look at its future.
Today’s Tactical Clothing Blends Form With Function
Today’s Tactical Clothing Blends Form With Function
Posts
January 04, 2019
The hottest brands are designing gear to outfit customers who want to live the tactical lifestyle.
What New Online Sales Tax Decisions Mean For Your Business
What New Online Sales Tax Decisions Mean For Your Business
Posts
November 22, 2018
The U.S. Supreme Court recently ruled that states can require internet retailers to collect sales tax. What does this mean for your business?
Proven Tips to Drum Up More Repeat-Buyer Business
Proven Tips to Drum Up More Repeat-Buyer Business
Posts
November 21, 2018
Frequent or repeat buyers are the bread and butter of your tactical business. Here's how to get more of them.
Does Your Tactical Business Need A PR Or Marketing Agency?
Does Your Tactical Business Need A PR Or Marketing Agency?
Posts
November 14, 2018
As a long-time industry PR professional, I frequently get asked “Do I need to hire a PR/marketing agency?” and “Exactly what is PR?”
How to Make More Money With Glock Upgrades
How to Make More Money With Glock Upgrades
Posts
November 13, 2018
There are millions of Glocks in circulation. Make some cash by offering all those Glock owners some upgrades!
Tips to Help Make Your Gun Store More Female-Friendly
Tips to Help Make Your Gun Store More Female-Friendly
Posts
November 12, 2018
If your gun store needs more female appeal, incorporate some of these proven tips to improve sales during the holiday season.
Rise Armament Raises the Bar for AR Rifles
Rise Armament Raises the Bar for AR Rifles
Posts
November 06, 2018
Rise Armament has quickly made a name for itself among dealers and AR-15 builder aficionados with tier-one products and accessories.
How You Can Give Back on Veterans Day
How You Can Give Back on Veterans Day
Posts
October 04, 2018
Veterans Day is coming up in November. This is a great time to focus on veteran-owned companies and products, as well as offering discounts to veterans.
How Traditional Retailers Can Get On Board With E-commerce
How Traditional Retailers Can Get On Board With E-commerce
Posts
October 03, 2018
Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.
How Traditional Retailers Can Get On Board With E-commerce
How Traditional Retailers Can Get On Board With E-commerce
Posts
October 03, 2018
Adapting to change is all about looking for new ways to use your existing skills and talents in new circumstances. You can’t fight it, so figure out how to profit from the change.
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Content Marketing: How Giving Away Expertise for Free Can Drive Sales
Posts
October 01, 2018
When it comes to driving sales and revenue with content marketing, becoming the go-to business in any industry is all about mindshare.