Ace Luciano Articles

The tactical consumer has evolved — has your store kept up?

A multitool is an essential piece of EDC gear for many shooters and hunters.

Firearms retailers can use these strategies to make sales in a market downturn.

With the tax stamp a thing of the past, suppressors will be hot-ticket items more than ever before.

Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

How firearms retailers can overcome the biggest excuses that are stifling their business.

How firearms retailers can overcome the biggest excuses that are stifling their business.

How adding reloading supplies to your assortment can make you money and build customer loyalty.

It’s not just all about guns. You can make major profits on selling the small stuff if you do it right.

If you have an outdoor retail store that isn’t selling outdoor and everyday carry-related knives, you’re missing out on a huge opportunity to help your customers and make more money.

There are many myths surrounding the use of a shotgun for home and personal defense, perhaps the most common being that you “don’t need to aim a shotgun — just point the muzzle in the direction of the threat and pull the trigger.”

Selling to the new or uninitiated non-gun owner is all about reframing the narrative they might already have in their heads.