Didn’t make it to the SHOT Show? Here are some trends we noticed and hot new products we couldn’t resist telling you about.

Partnering your gun shop with local and national instructors can have major benefits for everyone involved.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Bring customers in with a demo day where they can get hands-on with the products you sell.

Complying with ADA regulations isn’t just a requirement — it’s an opportunity.

If you’re behind on your SHOT Show plans, don’t give up hope. There are plenty of steps you can take to make your trip a success.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

After a year off, we’re all ready to gather in Vegas for the 2022 SHOT Show. Here’s a sneak peek at some of the product you’ll want to check out.

Getting the most out of your SHOT Show experience takes planning and a little strategy.