The government is a great customer for anyone in the firearms industry, but procuring their business can be complicated.
Your business’ press releases are much more likely to get media attention if they’re written properly.
The Army is buying a replacement for the M4 carbine, and so can you.
When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?
When you’re writing for your shop’s blog or social channels, try this simple acronym to maximize your results.
Sooner or later, your social media pages will be hit by a troll stirring up trouble and negativity. What do you do?
How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?
Looking to team up with an influencer to promote your product or store? Here’s how to pick the right person.
Team Awareness Kit (TAK) is in use across government and military institutions, but it will soon be coming to the public for widespread use. Are you ready?
