How do the Buy America Act and the Berry Amendment affect your business if you’re trying to sell to the government?
The government is a great customer for anyone in the firearms industry, but procuring their business can be complicated.
Your business’ press releases are much more likely to get media attention if they’re written properly.
The Army is buying a replacement for the M4 carbine, and so can you.
When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?
When you’re writing for your shop’s blog or social channels, try this simple acronym to maximize your results.
Sooner or later, your social media pages will be hit by a troll stirring up trouble and negativity. What do you do?
How do you work with social media influencers in the gun industry without running into ethical, legal or just plain unprofessional problems?
