You might not have heard of most of these companies yet, but their new 9mms are poised to be hot sellers.

Tikka’s Compact Tactical Rifle delivers the brand’s legendary accuracy, and it’s made even better when paired with an upgraded chassis.

Stock your store shelves with riflescopes your tactical patrons can rely on when the rubber meets the road.

Help your customers build their ideal bug-out bag and be prepared for emergencies.

Redding’s Benchrest roots bring handloaders accuracy and glitch-free performance on hunts and at long range.

What should you stock for long-range shooters? We asked the experts.

American Tactical’s Alpha Maxx is a high-quality semi-auto rifle designed for performance and reliability.

Is it time for your store to go Class III and start selling suppressors?

Looking for some popular suppressors to stock? Try these models.

The TT Modular Gunner from Tasmanian Tiger offers complete customization in a lightweight backpack.

The ubiquitous Remington 700 action can be made even better with an aftermarket stock, and options abound.

Mossberg continues its "more gun for the money" tradition with the introduction of the long-range-ready Patriot LR Tactical.

Handgun sales are still strong, as concerned citizens continue to invest in the American dream.

This carbine is rugged and affordable, and it’s packed with features its competitors lack. Could it replace the AR-15 as a home-defense gun?

Two new models are out and a third will be in stores later this year.

Comp-Tac’s Level III CT3 duty holster is now available for the Glock 48.

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

These four products caught our eye at SHOT Show based on their unique designs.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

Check out these new optics, knives, holsters and more we found on the SHOT Show floor.