Equip your customers with top-shelf nighttime optics that will give them an edge when the sun goes down.

Kinetic Concealment now has a new line of outside and inside the waistband holsters for the GForce Rapture 9mm handgun.

Here are some products to keep an eye on.

Armasight's Steve Lemenov talks about the company, its products, the outlook for 2024 and more.

Armasight’s CO series of night-vision clip-on devices let your customers turn their favorite traditional riflescope into a night-vision scope in seconds.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

Not every defensive encounter requires a firearm. Give your customers options by stocking less-than-lethal self-defense gear.

The Merger XQ35 Thermal Binocular from Pulsar provides image clarity and detail in no-light situations.

Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.

Data is hard to nail down, but these nine cartridges are classics and have been selling out for decades or, in some cases, more than a century.

Adding a Proof Research carbon fiber barrel to Ruger’s MPR-556 brought the gun to a whole new level.

The Rocky S2V Predator Composite Toe Military Boot provides a tactical advantage.

For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.

One of the newest tactical apparel offerings are carry leggings for women. Riding the popularity of the mainstream women’s legging segment, several manufacturers, like Tactica Defense Fashion, offer the ultra-comfortable pants that allow for concealed carry.

Every customer who walks in your store, from the law enforcement officer to the casual shooter, needs a first-aid kit. What are you stocking?

When selling tactical apparel, the key is creating a story using different items that all work together.

Cash in on those ancillary items that will make your tactical-minded customers the best they can be on the range, in the field and on the job — from head to toe.

Eight defensive shotgun loads that can be counted on when the chips are down.

Help customers light up the night with the flashlight that works best for them.

Customers are carrying more gear than ever to the range, and they need an organized and effective way to haul it all.