Give your patrons a fighting chance with the very best in red-dot and reflex sights.

Built to withstand inclement weather and years of use, the Viktos Taculus is a purpose designed waterproof range shoe.

These hot new competition pistols provide an edge when the clock is ticking.

Swapping out a buffer tube is a quick fix to several potential AR problems, and you can do it in a snap at the counter.

This no-frills shotgun does everything your customers will need at a bargain price, and it takes full advantage of the current lever-action trend.

Designed to cater to the diverse needs of shooters, the upgraded TaurusTX 22 sets a new standard for performance-driven pistols.

Interest in relics and curios — not your average used guns — is on the rise. How do you cash in on these vintage firearms?

There are many myths surrounding the use of a shotgun for home and personal defense, perhaps the most common being that you “don’t need to aim a shotgun — just point the muzzle in the direction of the threat and pull the trigger.”

The Rocky Coronado Chukka Boot is built for land and water operations.

PCCs are hotter than ever, and these new models introduced at the 2024 SHOT Show will be no exception.

It’s not just the firearm background check data proving the popularity of concealed carry handguns; a truckload of new concealed carry handgun innovations and accompanying gear make the case as well. From handguns to holsters to ammo to RMR’s to other accessories, the concealed carry category of the firearms market continues to grow.

The Jockey Thermal Clip-on optic from Armasight converts any standard daytime rifle setup into a cutting-edge thermal platform.

The Axion XQ30 Pro monocular is packed with features tailored to meet the needs of hunters and outdoor adventurers.

Outfit your handgun patrons with the very best in security and confidence with these top-shelf holsters.

Looking to stock something fun, different and reliable?

With PFAS facing bans and restrictions, what are we in for when it comes to waterproof gear?

This conversion makes for a fun gun that’s less expensive to shoot, and installation is quick and easy.