Laurie Lee Dovey Articles

You don’t have to spend a fortune to produce compelling TikTok content.

Local retailers can use content aggregation to boost their competitive edge without a big marketing budget.

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

Maybe the ultimate in targeted advertising, geofencing can help you poach customers right off your competitors’ front door.

Features and benefits sell products — the trick is, you have to communicate them properly.

Self-defense ammunition gets better all the time. Here’s a look at some new introductions you might consider.

Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.

One of the newest tactical apparel offerings are carry leggings for women. Riding the popularity of the mainstream women’s legging segment, several manufacturers, like Tactica Defense Fashion, offer the ultra-comfortable pants that allow for concealed carry.

When selling tactical apparel, the key is creating a story using different items that all work together.

Looking for a social media management tool? Here's a look at some of your best options.

Running a host of social media pages and profiles doesn’t have to be overwhelming. A social media marketing and scheduling suite can make it easy.

More and more women are walking through your doors. What do they expect when they're shopping for a gun or other items?

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.

Decades of attendance at the SHOT Show have taught me a precise schedule is the key to focus, sanity, output and success. With a schedule, I’ll accomplish 90 percent of my goals — no one is perfect. Here’s a scheduling blueprint to keep you on track, save steps, maximize time and enhance productivity.