With so many marketers vying for customer dollars, how do you compete?

Firearms retailers can use these strategies to make sales in a market downturn.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Is selling online for you? Here’s how to do it right.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Bring customers in with a demo day where they can get hands-on with the products you sell.

Centurion CP9 pistol is a great fit for home defense, everyday shooters and competition shooting.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.