gun sales Articles

Firearms retailers can use these strategies to make sales in a market downturn.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Practice isn’t just for shooters. Your sales team should be practicing specific techniques to improve their numbers, too.

Is selling online for you? Here’s how to do it right.

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.

Sales booms can’t last forever. How do you prepare your business for the next slow cycle?

Bring customers in with a demo day where they can get hands-on with the products you sell.

Centurion CP9 pistol is a great fit for home defense, everyday shooters and competition shooting.

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

Firearms compliance and security expert Bill Napier is a consultant with the National Shooting Sports Foundation and takes us under the hood of Operation Secure Store.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.

Sig Sauer’s new P320 M18 is a good fit in any hand, in addition to having the cachet of a military handgun.

Capitalize on the resurgence of revolvers in the concealed-carry market.

The 2011 series takes everything that’s great about the good old 1911 and brings it into the modern age, delivering a gun with a solid foundation, time-tested performance, and all of today’s customization features that high-level competitors require to reach their potential.