The National Shooting Sports Foundation has introduced another member benefit, the new SHOT University online portal, to help members with marketing, promotion and education information.
Black Friday is right around the corner. Now's the time to make plans and formulate a marketing strategy.
Shy or quiet sales associates aren't doomed to failure. They just have to learn how to come out of their shell.
The point of a meeting is to communicate problems, ideas and solutions cooperatively up and down the chain in an organization, with the goal of having your team doing their jobs more efficiently.
Planning and having the perfect in-store event can help lure new customers through the threshold, entice current customers to return and increase sales while dramatically raising awareness of your store in the community and surrounding region. Events can bring benefits and profits. Are you ready to hold an over-the-top event?
One of the more nerve-wracking aspects of taxes for many shooting sports equipment business owners and managers continues to be the possibility of being audited. Here are strategies to avoid being caught in the crosshairs.
Big retail and grocery chains have millions to spend on planogram optimization, the process of arranging the flow and product presentation in their stores to gain every last dollar of sales from each customer visit. Here are their secrets you can use to grow sales in your store.
Preparing an investment proposal requires the same approach as planning a successful hunt.
Understanding larger industry trends as well as local demands will help you serve your market.
Several top manufacturers have renewed their commitment as Supporting Sponsors for the 15th annual Industry Day at the Range event prior to SHOT Show 2020 in Las Vegas. Prospective sponsors still have opportunities to secure their spot at the industry's biggest range event of the year.
Improving your business and boosting profits can be as simple as listening to your customers.
The $39 retailer registration will include admission onto the exhibit floor, educational seminars, retailer roundtable discussions and an industry appreciation party.
AmmoReady/CoreStore POS has signed on to be a Supporting Sponsor of the National Shooting Sports Foundation's 2019 Range-Retailer Business Expo in Denver.
Identity theft can happen when you least expect it and is one of the most feared phrases of the modern era for a reason. Here are some tips for how to avoid it.
Rent is typically a retailer’s second largest operating expense after labor. Smart strategies when negotiating a better lease can protect your bottom line.
There’s another way to make money in the gun business, and it has to do with two of the best qualities of firearms. They last virtually forever and there are infinity plus seven variations.
Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.
New school meets old school at Mark's Outdoors near Birmingham.
The 2020 Hunting Retailer Show will take place March 9-10, at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. Show organizers have officially opened their call for seminar speakers.
Clark Brothers Gun Shop and Shooting Range is located not far outside the Washington, D.C. beltway — but it has a distinctly small-town vibe.