SAR USA by Sarsilmaz has announced the introduction of its NATO-inspired 9mm pistol ammunition to the U.S. market.
This all-copper self-defense bullet offers hyper velocity and rapid expansion.
Help your shoppers pick out the right load for home defense — no matter what gauge they're comfortable shooting.
The best shotgun loads for defensive work is a contentious subject, but there are a few absolutes. Here’s our advice on what to stock.
New shotshell offerings come from renowned Italian manufacturer
Sierra’s people drive performance and keep the company at the pinnacle of accuracy.
The new 277 SIG FURY cartridge was originally developed for U.S. Army Next Generation Squad Weapons.
Check out this lineup of some of the year's most popular tactical ammunition.
Even in a flat rifle market, handloading flourishes. Show your customers why!
Winchester .22 LR Wildcat Super Speed ammunition features a 40-grain copper-plated Dynapoint hollow-point bullet that’s designed for plinking and small game hunting.
This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.
Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.
Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.
Selected by the U.S. Department of Defense for its multipurpose combat rifle program, Hornady's 6mm ARC (advanced rifle cartridge) is a truly versatile cartridge that maximizes the potential of the AR-15 platform.
Help your customers understand the cost variables involved with reloading their own ammunition.
Federal adds a new offering to its defensive handgun ammunition line.
Get familiar with the new lines of ammunition your customers will be asking about.
Quality inventory with reloading supplies along with good, knowledgeable customer service can foster higher sales volume.
Lee Precision is focused on product advancement and value for reloaders and dealers.
Hornady pushes into 2020 with innovative, new products and plenty of carryover from its past successes.
Maximize sales potential by focusing on intended use and the other elements that serve that purpose.
