Maximize sales potential by focusing on intended use and the other elements that serve that purpose.

Sig Sauer has landed a contract to supply ammunition to the Federal Law Enforcement Training Centers operated by the U.S. Department of Homeland Security.

From military surplus to lab-driven ballistic innovation, Hornady drives the industry forward.

The Hornady Handbook of Cartridge Reloading, a comprehensive and trusted reloading reference for decades, is now available in app form on Apple and Android stores.

It's easy. But remember that tradition, sectional density, copper fouling and accuracy still matter!

Olin Winchester is recalling two lots of 17 HMR 20 Grain Jacketed Hollow Point Rimfire rifle ammunition.

Stocking versatile, quality tools and supplies will help you meet a majority of your market’s needs.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.

Have you ever wondered why you can use ammunition from any manufacturer in any firearm in the same caliber? It's due to how ammunition is standardized.

Federal Ammunition, the world’s largest sporting ammunition manufacturer, has updated its name, logo and packaging as part of a rebranding project.

Hornady has been awarded a contract to provide its 300 PRC ammunition to the United States Department of Defense.

Industry veteran Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition.

From its humble origins in the U.S. military, the 300 Blackout cartridge has swelled in popularity as more customers recognize its versatility and punch.

The Sporting Arms and Ammunition Manufacturers' Institute has approved the Federal Premium 224 Valkyrie as an official new cartridge.

Bushnell announces the release of a new Bushnell Ballistics App powered by the powerful Applied Ballistics Ultralite Engine.

With AR sales as competitive as ever, major companies are looking for ways to get those rifles across the counter, and what better way than to throw ammunition at the problem?

Today Sig announced it has named Tom Taylor its VP of sales and marketing, pulling him away from the North Haven, Connecticut-based Mossberg where he was that company's VP for sales and marketing.

W Train & Defend is personal defense ammunition designed to provide threat-stopping power without overly-taxing recoil.

Designed specifically for self defense, the Sig ammo features a proprietary SIG V-Crown jacketed hollow point for reliable expansion round after round.