The guns we sell have triggers and so do the customers we sell them to. Trip the right triggers and sales will follow.

Getting the most out of your SHOT Show experience takes planning and a little strategy.

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

Meet Rick and Julie Kreuter, hosts of TV’s “Beyond the Hunt,” while networking with fellow attendees at the Hunting Retailer Show Retailer Roundtables.

How do you make sure your discount program isn't costing you profit? And how do you take advantage of discounts from your suppliers?

Four basic types of shoppers come into your store. Here's how you sell to each one of them.

Playing host to the Reloading Road Show put on by Hodgdon Powder and other leading companies can put you in touch with a steady stream of repeat business.

Each year the day before SHOT Show opens, NSSF hosts its premier educational event for firearms retailers and range owners: SHOT University. The forum holds something for all business owners in this sector of our industry.

Learn how to take a hands-off approach to messenger marketing with the aid of a chatbot.

Free social media marketing is dead. But here are five reasons your firearms business will benefit from social media advertising.

Grand View Outdoors has launched a new website and magazine – Bait & Tackle Business – that provide fishing industry retailers information and a competitive edge in bait, tackle and equipment niches.

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

Putting on your happy face will help customers open up, even when you're not really feeling it.

How can any business compete for the ever-dwindling number of workers available in today’s marketplace?

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.

While big online retailers have plenty of systemic business advantages, you have advantages of your own. One of the biggest is customer service. Even in these days of online social everything, there’s not much more satisfying than a quality face-to-face experience.

Want to make more money in the days ahead? If you are a business owner, that’s a null question. Of course, the answer is a strong and loud, yes!

After retiring from the Air Force the author worked for a small company to learn how businesses are run. Here are his tips for making the transition to private life after retiring from the military or law enforcement.

Asking the right questions helps create more satisfied customers, and keeps cash registers singing.

Are your customers chasing varmints year-round or even just in the off-season? Here's what you can sell them.