We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

The Entrepreneurial Operating System can help you get a grip on your business.

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

Here’s a crash course in tactical precision optics. Buckle up!

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.