Mossberg continues its "more gun for the money" tradition with the introduction of the long-range-ready Patriot LR Tactical.

Handgun sales are still strong, as concerned citizens continue to invest in the American dream.

This carbine is rugged and affordable, and it’s packed with features its competitors lack. Could it replace the AR-15 as a home-defense gun?

Two new models are out and a third will be in stores later this year.

Comp-Tac’s Level III CT3 duty holster is now available for the Glock 48.

3-gun shooting competition is the doorway to profit if your store stocks the right supplies and gear.

Smith & Wesson’s Equalizer 9mm handgun features low recoil impulse and versatile magazine capacity in a micro-compact footprint.

The ubiquitous 870 can be made even more suitable for home defense with the addition of a lighted forend, and installation is simple.

The AR-15’s modularity makes it an ideal choice for aftermarket upgrades.

Ergonomic enhancements optimize the X-5.7P pistol from Excel Arms.

Savage’s 110 Elite Precision is accurate and PRS-ready right out of the box.

Upgrade your customers’ MSR with the simple, quick installation of a folding stock.

The SFAR is the latest addition to Ruger’s modern sporting rifle lineup.

The Black Thunder lever gun from Big Horn Armory is tailor-made for home defense.

Whether for civilian home defense or law enforcement use, defensive shotguns are hot sellers.

Advances in shotshell technology have made the diminutive .410 a viable defensive option again.

We put Mossberg’s newest tactical shotgun through its paces at Gunsite Academy.

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

If your customers are looking for ways to trick out their 10/22, check out these DIY builds full of custom parts you can stock.

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.