There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

The new Zeiss LRP S3 riflescope is available in two high-magnification models.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

Arm your patrons to the teeth with the best in red-dot and reflex sights.

This reflex site is designed to hold up to the toughest conditions.

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

Here’s a crash course in tactical precision optics. Buckle up!

Reliable tactical optics take the worry out of close encounters of the perilous kind. Check out these options.

This sight offers nighttime target acquisition out to 500 yards.

A combination of impressive performance and sleek design.

Riflescopes have evolved, and fully understanding their features and functions is the key to serving your customers.

If your tactical store isn't selling thermal and night-vision optics, you're missing out.

In defensive use, shotguns must be aimed, not just pointed. There are a variety of sighting systems available. What's right for your customer?

ED riflescope takes performance and innovation to the next level.

New models are built tough for hunting and recreational shooting.

For a sighting solution that provides quick and intuitive operation in a wide variety of tactical shooting situations, more and more shooters are turning to red-dot sights.

Check out this premium riflescope designed for competition shooters.

If this British optics company hasn’t been on your radar, it might be time you checked them out.