Precision rifles meant to shoot long range need specific scopes.

Gun safety standards at your counter are an absolute non-negotiable.

American-made products are more popular than ever, and these brands are making great tactical gear right here in the USA.

Mags are one of those could-always-use-one-more items, and the available variety on the market is wider than ever.

Check out these tips for selling gun-cleaning kits and products, many of which are consumable and therefore something you can sell over and over.

Every shooter needs eye protection, and the options have never been better.

Our roundup of defensive shotguns has something for everyone.

Selecting a holster for a duty gun is an intensely personalized choice, but you can point customers in the right direction.

New handguns hit the market regularly, and that can make it challenging to decide which models to keep in stock at your store. Obviously, the top sellers need to grace your shelves, but what about the true newcomers? Not all brand-new guns are created equally, but some stand out for their quality, price point, and performance. One handgun that not only meets but exceeds expectations is the Rost Martin RM1C, the first model to launch from a new manufacturer. Here’s why the Rost Martin RM1C should be part of your firearms display.

Pepper spray and other less-lethal defense tools are great options for customers and great sales opportunities for you.