Business

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The New Old Guard in the Firearms Industry

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

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Growing From Negative Feedback

Learn how to receive, give and accept criticism.

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Free Retail Inventory Management Tools

If you’re still doing inventory manually on a spreadsheet, it’s time to upgrade to helpful software — and it doesn’t have to cost a lot.

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Is the Media Purposefully Underreporting How Many Americans Own Modern Sporting Rifles?

We know the AR-15 is the most popular rifle in America, but can we trust the “data” coming from mainstream media?

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How to Set Proper Retail Prices

How can you tell if you’re pricing appropriately?

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The Evolution of the Tactical Consumer

The tactical consumer has evolved — has your store kept up?

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How to Hire the Right Person at the Right Time

Take these lessons from a family-run business about how not to screw up your next hire.

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Text Marketing in the Shooting Sports Industry

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

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Save Your Retail Store Money by Cutting Overhead

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

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Save Your Retail Store Money by Cutting Overhead

Is high overhead cutting into your profits? Here’s how to trim the fat without getting too lean.

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Firearm Sales Mastery: 3 Easy Steps to Close More Deals

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

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How to Implement a Blockchain-Based Loyalty Program

Forget punch cards and emailed coupons. Blockchain technology is the future of retail loyalty programs.

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How Firearms Retailers Can Evolve for Success

How firearm retailers can thrive with new demographics.

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Using AI for Fun and Profit, Part 5: Emerging Careers

As AI continues to advance, it’ll create new career paths as old ones fade away.

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How and Why to Try a Firearms Sales Blitz

With so many marketers vying for customer dollars, how do you compete?

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Get Started Using TikTok on a Budget

You don’t have to spend a fortune to produce compelling TikTok content.

February 27, 2026

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Gun Safety at Your Shop's Counter

Gun safety standards at your counter are an absolute non-negotiable.

February 25, 2026

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Taking on a Leadership Role at Your Firearms Business

Learn the best way to assume a supervision position with a new company from someone who’s been there and done that.

February 24, 2026

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How to Sell More Guns When No One Is Buying

Firearms retailers can use these strategies to make sales in a market downturn.

February 16, 2026