Going the Distance for Your Shoppers With Long-Range Optics
Today Going the Distance for Your Shoppers With Long-Range Optics

There’s a long-range optic for (almost) any budget, so stocking a variety of price points is a smart play.

Ammo

August 23, 2022 Hottest Ammo Trends for 2022
Hottest Ammo Trends for 2022
A Look at the Army’s M4 Replacement A Look at the Army’s M4 Replacement July 22, 2022
Must-See Defensive Shotgun Ammo Must-See Defensive Shotgun Ammo July 19, 2022
Selling Reloading Supplies to Tactical Shooters Selling Reloading Supplies to Tactical Shooters June 17, 2022
100-Year Anniversary Video: Tour the Federal Ammunition Plant 100-Year Anniversary Video: Tour the Federal Ammunition Plant April 27, 2022
Interview: Hornady's Maximum-Effort Manufacturing Interview: Hornady's Maximum-Effort Manufacturing October 18, 2021

Business

January 25, 2023 Should You Add Marijuana Guidelines to Your Employee Handbook?
Should You Add Marijuana Guidelines to Your Employee Handbook?
Local Advertising Still Has Value for Your Firearms Business Local Advertising Still Has Value for Your Firearms Business January 23, 2023
5 Marketing Tips Every Retailer Should Consider 5 Marketing Tips Every Retailer Should Consider January 18, 2023
More Profits: Month by Month More Profits: Month by Month January 11, 2023
How to Ensure You Make Money at SHOT 2023 How to Ensure You Make Money at SHOT 2023 January 9, 2023
10 Tips for Hiring Millennials and Gen Z-ers 10 Tips for Hiring Millennials and Gen Z-ers January 4, 2023

Gear

January 19, 2023 4 Innovative Products We Saw at SHOT Show
4 Innovative Products We Saw at SHOT Show
5 New Optics From SHOT Show 5 New Optics From SHOT Show January 18, 2023
8 New Tactical Products From Day One of the SHOT Show 8 New Tactical Products From Day One of the SHOT Show January 18, 2023
5 Gun Safes to Consider Stocking 5 Gun Safes to Consider Stocking January 16, 2023
Want to Sell More Gun Safes? Want to Sell More Gun Safes? January 12, 2023
Steady Income: Selling Gun Cleaning Supplies Steady Income: Selling Gun Cleaning Supplies December 26, 2022

Guns

December 5, 2022 Stocking Supplies for 3-Gun Shooters
Stocking Supplies for 3-Gun Shooters
Smith & Wesson Equalizer Handgun Smith & Wesson Equalizer Handgun November 14, 2022
Installing a Lighted Forend on a Remington 870 Installing a Lighted Forend on a Remington 870 November 7, 2022
AR Upgrade Parts You Should Be Selling AR Upgrade Parts You Should Be Selling November 4, 2022
Excel Arms X-5.7P Pistol Excel Arms X-5.7P Pistol October 17, 2022
Reviewed: Savage 110 Elite Precision Reviewed: Savage 110 Elite Precision October 4, 2022

In The Field

October 6, 2021 Go Back to Shooting School
Go Back to Shooting School
The Truth About Ballistic Coefficients The Truth About Ballistic Coefficients July 9, 2020
What You Should Know About Suppressors What You Should Know About Suppressors March 2, 2020
Sig Sauer MCX Virtus: A Carbine Built for Serious Work Sig Sauer MCX Virtus: A Carbine Built for Serious Work February 5, 2020
Beretta Invests Big With New 92X, APX Pistols Beretta Invests Big With New 92X, APX Pistols January 29, 2020
Range Report: RT-R Mod 3 Riton Micro Dot Range Report: RT-R Mod 3 Riton Micro Dot July 11, 2019

News

January 23, 2023 45th SHOT Show Concludes With Strong Attendance, Record Exhibit Space
45th SHOT Show Concludes With Strong Attendance, Record Exhibit Space
Top 10 Tactical Retailer Stories of 2022 Top 10 Tactical Retailer Stories of 2022 December 19, 2022
NASGW Announces Appreciation, Caliber Award Winners NASGW Announces Appreciation, Caliber Award Winners October 25, 2022
Funding New and Improved Shooting Ranges Through Excise Taxes Funding New and Improved Shooting Ranges Through Excise Taxes October 20, 2022
Canada to Drop COVID Test Requirement for Fully Vaccinated Travelers Canada to Drop COVID Test Requirement for Fully Vaccinated Travelers March 24, 2022
Remington, CCI, Speer and Federal Ammunition Provide Support to Ukraine Remington, CCI, Speer and Federal Ammunition Provide Support to Ukraine March 7, 2022

Self Defense

November 14, 2022 Interview: How U.S. LawShield Protects the Protectors
Interview: How U.S. LawShield Protects the Protectors
Everyday Defense: Thief Named 'Furious' Shot Outside 'The Cuban Store' Everyday Defense: Thief Named 'Furious' Shot Outside 'The Cuban Store' February 4, 2020
Everyday Defense: He Should Have Taken the Beer Cooler Everyday Defense: He Should Have Taken the Beer Cooler January 29, 2020
Everyday Defense: Kick in a Door, Get Shot! Everyday Defense: Kick in a Door, Get Shot! January 4, 2020
Everyday Defense: Criminal Picks the Wrong Targets Everyday Defense: Criminal Picks the Wrong Targets November 4, 2019
Armed Citizens Shoot, Kill Crazed Gunman Outside Restaurant Armed Citizens Shoot, Kill Crazed Gunman Outside Restaurant March 15, 2019

Tactical

February 28, 2019 Tactical Gear Focus: See the Latest Must-Have Accessories
Tactical Gear Focus: See the Latest Must-Have Accessories
KRISS USA adds 9mm Vector to lineup KRISS USA adds 9mm Vector to lineup December 11, 2015
The Revolver Gets A Tactical Makeover The Revolver Gets A Tactical Makeover November 11, 2015
A Closer Look At The Manticore Arms Transformer A Closer Look At The Manticore Arms Transformer October 13, 2015
Top Tactical Training Targets Top Tactical Training Targets August 18, 2015
LWRCI Knows What It Takes To Build A ‘Luxury’ AR LWRCI Knows What It Takes To Build A ‘Luxury’ AR July 24, 2015

Training

October 22, 2018 Advising Customers On Concealed Carry Styles
Advising Customers On Concealed Carry Styles
The Fundamentals Of Teaching 'The Game' To Shooting School Students The Fundamentals Of Teaching 'The Game' To Shooting School Students June 20, 2016
Shooting Schools Need To Do Better With Female Students Shooting Schools Need To Do Better With Female Students August 24, 2015
Try Air Guns For Competition Training Try Air Guns For Competition Training August 3, 2015
Smith & Wesson M&P 10 Out To 1K Yards? Smith & Wesson M&P 10 Out To 1K Yards? June 17, 2015
UPDATED: H-Bar Target Uses Sound To Track Shots UPDATED: H-Bar Target Uses Sound To Track Shots May 29, 2015