5 Insights on Tactical Marketing to Gen Z Buyers
Today 5 Insights on Tactical Marketing to Gen Z Buyers

Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

Ammo

October 18, 2021 Interview: Hornady's Maximum-Effort Manufacturing
Interview: Hornady's Maximum-Effort Manufacturing
SAR USA Premium Ammunition SAR USA Premium Ammunition September 6, 2021
Pilgrim Torch Ammunition Pilgrim Torch Ammunition August 30, 2021
Shotgun Load and Gauge Considerations for Home Defense Shotgun Load and Gauge Considerations for Home Defense August 2, 2021
Defensive Shotgun Ammunition to Keep in Stock Defensive Shotgun Ammunition to Keep in Stock July 29, 2021
American Tactical Shotgun Ammunition American Tactical Shotgun Ammunition July 8, 2021

Business

December 5, 2021 Don’t Lose Interest in Your Loans
Don’t Lose Interest in Your Loans
Choosing a Gun-Friendly E-commerce Platform Choosing a Gun-Friendly E-commerce Platform December 3, 2021
Is Key Person Insurance Right For Your Company? Is Key Person Insurance Right For Your Company? November 28, 2021
4 Tips for a Good Firearms Rental Experience 4 Tips for a Good Firearms Rental Experience November 24, 2021
How Much Should You Spend? How Much Should You Spend? November 22, 2021
Interacting With Social Media Influencers Interacting With Social Media Influencers November 17, 2021

Gear

December 1, 2021 Inside High-End Riflescopes
Inside High-End Riflescopes
Reviewed: Glock 40, aka "Glockzilla" Reviewed: Glock 40, aka "Glockzilla" November 19, 2021
Shedding Light on Nighttime Digital Optic Sales Shedding Light on Nighttime Digital Optic Sales November 12, 2021
Review: Walther's New PDP Review: Walther's New PDP October 18, 2021
ArachniGRIP Ruger MAX-9 Slide Grip ArachniGRIP Ruger MAX-9 Slide Grip October 14, 2021
Cash In on Vehicle Firearms Security Concerns Cash In on Vehicle Firearms Security Concerns October 11, 2021

Guns

October 4, 2021 Handgun Buying Is All About Fit
Handgun Buying Is All About Fit
Mossberg MVP Patrol .300 AAC Blackout Mossberg MVP Patrol .300 AAC Blackout September 8, 2021
Reviewed: Ruger 57 Reviewed: Ruger 57 September 6, 2021
Shotgun Sighting Methods: What's Right for Your Customer? Shotgun Sighting Methods: What's Right for Your Customer? August 19, 2021
Selling Defensive Shotguns Selling Defensive Shotguns August 16, 2021
Selling Firearms Finishes, Colors and Services Selling Firearms Finishes, Colors and Services August 12, 2021

In The Field

October 6, 2021 Go Back to Shooting School
Go Back to Shooting School
The Truth About Ballistic Coefficients The Truth About Ballistic Coefficients July 9, 2020
What You Should Know About Suppressors What You Should Know About Suppressors March 2, 2020
Sig Sauer MCX Virtus: A Carbine Built for Serious Work Sig Sauer MCX Virtus: A Carbine Built for Serious Work February 5, 2020
Beretta Invests Big With New 92X, APX Pistols Beretta Invests Big With New 92X, APX Pistols January 29, 2020
Range Report: RT-R Mod 3 Riton Micro Dot Range Report: RT-R Mod 3 Riton Micro Dot July 11, 2019

News

October 6, 2021 Iron Valley Launches Innovative Online TV Programming for Dealers
Iron Valley Launches Innovative Online TV Programming for Dealers
Remembering 9-11 and Its Many Heroes Remembering 9-11 and Its Many Heroes September 10, 2021
Breaking News: NRA Cancels 2021 Annual Meeting & Exhibits Breaking News: NRA Cancels 2021 Annual Meeting & Exhibits August 24, 2021
Breaking News: Canada Reopening Its Border to Fully Vaccinated Americans Breaking News: Canada Reopening Its Border to Fully Vaccinated Americans July 19, 2021
Coreware Launches coreCLEAR, a Simple Payment Solution for Dealers Coreware Launches coreCLEAR, a Simple Payment Solution for Dealers May 3, 2021
Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero April 27, 2021

Self Defense

February 4, 2020 Everyday Defense: Thief Named 'Furious' Shot Outside 'The Cuban Store'
Everyday Defense: Thief Named 'Furious' Shot Outside 'The Cuban Store'
Everyday Defense: He Should Have Taken the Beer Cooler Everyday Defense: He Should Have Taken the Beer Cooler January 29, 2020
Everyday Defense: Kick in a Door, Get Shot! Everyday Defense: Kick in a Door, Get Shot! January 4, 2020
Everyday Defense: Criminal Picks the Wrong Targets Everyday Defense: Criminal Picks the Wrong Targets November 4, 2019
Armed Citizens Shoot, Kill Crazed Gunman Outside Restaurant Armed Citizens Shoot, Kill Crazed Gunman Outside Restaurant March 15, 2019
Everyday Defense: Clown Mask, Wooden Post, Scissors Are No Match For Employee With Concealed Carry Everyday Defense: Clown Mask, Wooden Post, Scissors Are No Match For Employee With Co… January 15, 2019

Tactical

February 28, 2019 Tactical Gear Focus: See the Latest Must-Have Accessories
Tactical Gear Focus: See the Latest Must-Have Accessories
KRISS USA adds 9mm Vector to lineup KRISS USA adds 9mm Vector to lineup December 11, 2015
The Revolver Gets A Tactical Makeover The Revolver Gets A Tactical Makeover November 11, 2015
A Closer Look At The Manticore Arms Transformer A Closer Look At The Manticore Arms Transformer October 13, 2015
Top Tactical Training Targets Top Tactical Training Targets August 18, 2015
LWRCI Knows What It Takes To Build A ‘Luxury’ AR LWRCI Knows What It Takes To Build A ‘Luxury’ AR July 24, 2015

Training

October 22, 2018 Advising Customers On Concealed Carry Styles
Advising Customers On Concealed Carry Styles
The Fundamentals Of Teaching 'The Game' To Shooting School Students The Fundamentals Of Teaching 'The Game' To Shooting School Students June 20, 2016
Shooting Schools Need To Do Better With Female Students Shooting Schools Need To Do Better With Female Students August 24, 2015
Try Air Guns For Competition Training Try Air Guns For Competition Training August 3, 2015
Smith & Wesson M&P 10 Out To 1K Yards? Smith & Wesson M&P 10 Out To 1K Yards? June 17, 2015
UPDATED: H-Bar Target Uses Sound To Track Shots UPDATED: H-Bar Target Uses Sound To Track Shots May 29, 2015