From HR magazine Articles

It’s the year of the suppressor, and these five options will be hot sellers.

Rare is the hunter who has never cursed his rifle and optic’s weight and bulk. Gun manufacturers have introduced lighter, more streamlined designs to address the complaint, but riflescope manufacturers faced a variety of hurdles that delayed their response — until recently

How can you tell if you’re pricing appropriately?

What customers get wrong about buying scopes, and what they really need to know.

Take these lessons from a family-run business about how not to screw up your next hire.

Some of your best recruiters and brand ambassadors no longer work at your company.

When it comes to sales, do you want to have your cake and eat it, too? Use the “yellow cake principle.”

You don’t have to spend a fortune to produce compelling TikTok content.

With so many marketers vying for customer dollars, how do you compete?

Learn the best way to assume a supervision position with a new company from someone who’s been there and done that.

A step-by-step guide to navigating difficult conversations in both your business and personal lives.

Don’t listen to the naysayers — trade shows are still alive and thriving in the firearms industry, and they’re a great place to do a lot of business in a short amount of time.

You don’t need us to tell you that you’re not selling as many guns as you were a couple of years ago. How do you survive in a slump?

Check out these tips for selling gun-cleaning kits and products, many of which are consumable and therefore something you can sell over and over.