marketing Articles

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

The tactical consumer has evolved — has your store kept up?

It’s not impossible to use text-message marketing in the firearm space — it just has to be done right.

You don’t have to spend a fortune to produce compelling TikTok content.

With literally millions of apps to choose from, how do you identify the ones that can make a real difference in your business?

You can tap into the lessons Toyota has learned sponsoring NASCAR and use them on a much smaller scale for your business.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.

With more new gun owners than ever before, hands-on events are more important and more popular than they’ve ever been. How can you cash in?

Information on your business, your competitors, your environment and your customers will help you better manage your store.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.

In the ever-changing world of marketing, several current trends could have a positive impact on your retail business.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.