Information on your business, your competitors, your environment and your customers will help you better manage your store.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

In the days of SEO and social media, you can still benefit from hyper-local marketing that has been used for generations.

In the ever-changing world of marketing, several current trends could have a positive impact on your retail business.

Working with local or social-media influencers to drive business to your gun store can be a double-edged sword.

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

It’s hard to believe that as of just a few years ago, about half of the small businesses in America still didn’t have websites. If yours is one of them, what are you waiting for?

Your business’ press releases are much more likely to get media attention if they’re written properly.

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.