At the Counter

From Black Friday to overlooked seasonal windows, this article shows how better timing can make your store promotions stand out and drive more sales.

Swapping out a 1911A1’s recoil spring to a full-length version can boost accuracy and reduce muzzle rise.

Some of your best recruiters and brand ambassadors no longer work at your company.

Home-defense firearms benefit from a weapon-mounted light, and shotguns are no different. Installation is quick and simple.

This helpful upgrade to the ever-popular Ruger 10/22 is sometimes as simple as turning one bolt.

Adding a suppressor to an AR often results in a need to change the buffer spring. It’s a quick, simple upgrade you can offer the customer.

Springs wear out over time, and periodic replacement is simple, quick insurance for a home-defense shotgun.

Installing a weapon light or laser on a handgun is simple and quick, and offering installation for free is a great incentive for customers to buy.

If a customer isn’t in love with the grip surface and comfort of their 1911, a new mainspring housing might be just the ticket.

Arca-Swiss rails are becoming more and more popular on precision rifles, and installation is simple once you know how.

The ubiquitous Remington 700 action can be made even better with an aftermarket stock, and options abound.

Aftermarket forend grips let shoppers customize their ARs, and installation is simple once you know how.

The ubiquitous 870 can be made even more suitable for home defense with the addition of a lighted forend, and installation is simple.

Upgrade your customers’ MSR with the simple, quick installation of a folding stock.

Unmanaged wires on firearm accessories isn't exactly high-speed, low-drag. Here's how to help customers kill that cable clutter.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Red-dot optics are all the rage on defensive and competition handguns these days. Mounting them couldn’t be simpler with a little knowledge and the right tools.