Mark Kakkuri Articles

Red-dot sights are practically a must-have on handguns for many shooters. What do you need to know?

Most of your customers won’t carry a BUG — but those who do will have very specific requirements.

It’s not just the firearm background check data proving the popularity of concealed carry handguns; a truckload of new concealed carry handgun innovations and accompanying gear make the case as well. From handguns to holsters to ammo to RMR’s to other accessories, the concealed carry category of the firearms market continues to grow.

If you’re not already marketing to your customers online, you’re way, way behind.

The variety in gun-cleaning solvents, lubricants and complete kits has never been greater.

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

Help customers light up the night with the flashlight that works best for them.

You might not have heard of most of these companies yet, but their new 9mms are poised to be hot sellers.

Help your customers build their ideal bug-out bag and be prepared for emergencies.

The social media landscape is crowded and not all that gun-friendly, but there might be one network you’ve overlooked: LinkedIn.

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

If your range rents guns, you know the pitfalls. This is how you rent guns properly to avoid problems.

Here's how to help shooters choose the right handgun.