Michael D. Faw Articles

Employee training aids with retention

Tips for Retaining Your Best Employees

It’s much more cost-effective and efficient to keep the employees you have rather than hire and train new ones. How do you retain your best workers

EDC Knives Buck knife on chest holster

Today's Hot Trends in EDC Knives

Sharpen your sales techniques to sell EDC knives to discerning, blade-savvy customers.

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The Keys to Conducting Business Research

Information on your business, your competitors, your environment and your customers will help you better manage your store.

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Building a Better Business Plan

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.

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Is It Time for Your Firearms Business to Expand?

There are some key considerations to keep in mind when you’re thinking about expanding into a second location by buying an existing business.

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Cash In on Vehicle Firearms Security Concerns

Don’t let your customers become part of the statistics of gun owners who lose their firearms due to a vehicle break-in.

October 11, 2021

Spartan Battleworn Duracoat pistol

Selling Firearms Finishes, Colors and Services

Selling firearm finishes and services can be big business. Are you cashing in?

August 12, 2021

Buying Atmosphere AR rifle mega display

Create a Buying Atmosphere in Your Gun Shop

Is your sporting goods store inviting customers or turning them away? Here's how you get shoppers in the mood to spend.

Lever Action rifle

Selling Today's Modern Lever-Action Guns

The classic old-West lever action has gone tactical. Are you stocking them?

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Holiday Sales Strategies for the Tactical Business

It's the busiest sales time of the year. Here's how to make the registers ring with additional sales during the holiday season.

November 30, 2020

Rugid soft case gun bow Photo by Luke Laggis

For Bows and Guns, Offer the Right Protection

Getting to know your customers on a case-by-case basis will help them transport their bows and firearms safely.

October 13, 2020

Precision Rifle Long Range photo by Michael D Faw

Selling Precision: Get Into the Long-Range Game

Selling precision is big. Be prepared to help customers reach out and touch something in the long-range game.

October 05, 2020

United States Flag photo Wikipedia

Serving Those Who Served

With Veterans Day approaching, now’s the perfect time to show appreciation for those who have served their country and community.

September 24, 2020

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Tips for Working With News Media

A working relationship with your local media outlets can be a valuable resource. Learn how to build relationships and a media network.

August 11, 2020

Sedan Series 1 Drawer Dodge Charger

Showcasing Your Shotgun Storage Solutions

When it comes to home and self-defense firearms, shotguns can be a top product to place into the hands of customers — and make a sale.