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In the latest Tactical Retailer Gear Focus, check out some must-have items for shooting, competition and hunting activities chosen by our editors.

In the latest tactical shooting sports industry news, Franklin Armory has signed motorcycle racing champion Andrew Lee to a sponsorship deal.

In this digital age, customers are exposed to an estimated 2,900 marketing messages a day. How do we, as retailers, break through with our message?

After requests for more zombies this year, the eighth annual Hornady Zombies in the Heartland 3-Gun Match will have events for everyone from beginner to expert level.

In the latest tactical shooting sports industry news, the Orlando Police Department has adopted the Sig Sauer Virtus Rifle as part of its standard issue equipment.

Following the success of its Vudu optics line and U.S. SOCOM award, EOTECH is creating three distinct brands: EOTECH, Vudu, and L3 Field Vision.

Crimson Trace is celebrating its 25th anniversary, a milestone after the first days when founder Lew Danielson began installing laser diodes in Glock pistols for eager customers.

Years ago in America, the first firearm for nearly every beginning shooter or hunter was a .22 bolt-action rifle. Are your customers primed for the return of rimfires?

After seeing a record attendance at the annual Industry Day at the Range, organizers are making plans for the 2020 SHOT Show.