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Kestrel Ballistics has partnered with Hornady to launch the Kestrel 5700 Ballistics Weather Meter with Hornady 4DOF, an onsite environmental measurement tool with precise Hornady 4DOF trajectory solutions.

Eggs and coffee? Bacon and biscuits? Who knows what was on the menu, but a breakfast at the SHOT Show in Las Vegas spurred Czech firearms-maker CZ-USA to invest $90 million in a new facility in Arkansas.

When setting price points, understanding a community's unique spending habits can be more helpful than evaluating average household incomes or the vibrancy of a local economy.

While knowing the inside scoop about steel targets can help you sell more of them, the real importance of a steel education is safety.

With its latest offering, the Q5 Match Steel Frame, Walther Arms adds some weight to its 2019 lineup and looks to a strong future.

Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.