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The Tax Cuts 152 JPG 190104 102532 22324800fce26a819a1e10ad9771752c

How the The Tax Cuts and Jobs Act Will Affect Your Business

With the sweeping changes in the Tax Cuts and Jobs Act, potential savings won’t be seen by tactical retailers until the tax bill for 2018 comes due.

Tavor X95 Upgrade Cover Composite 190104 102526 22324800fce26a819a1e10ad9771752c

5 Must-Stock Tavor Accessories

The Tavor X95 is among the finest bullpups in production, and here are the top five accessories to have in stock if you have Tavor customers.

Mobile power System Surefire e1528220341711 190104 102513 630209a8129d64644d9f3fa32254607a

In a pinch, a mobile power system can be a lifesaver

To avoid problems with your gear, assemble a mobile power system that consists of power sources/collection, storage and transfer methods.

The Millennial Challenge Selling Safety Glasses 190104 102508 22324800fce26a819a1e10ad9771752c

THE MILLENIAL CHALLENGE: How to Identify This Important Market Segment

Millennials are not so much entitled, as we often hear, but rather they simply expect that brands value the customer’s time. Make sure you do.

Listen Up rifle range crowd 190104 102507 22324800fce26a819a1e10ad9771752c

LISTEN UP TO HEAR YOUR CUSTOMER!

Listening to customers in the aisle, beside in-store displays and again at the cash register, can help to better serve them and lead to more profits.

Everyday Defense image i Stock 190104 102450 22324800fce26a819a1e10ad9771752c

SHOOTOUT AT THE STORAGE SHED: CONCEALED PERMIT HOLDER LIVES TO TELL

A visit to a friend's house turns into a situation involving awareness, self-defense and how training can pay off in bad situations.

AR15 Trigger DSC 0034 190104 102447 f4159788da6a13a05c7755e7e3b29890

Proven Tips on Installing a New AR-15 Trigger

Today’s superior one-piece trigger groups available for AR-15 rifles make swapping out a creepy stock version easier than ever.

Tac Ret Marketing Strategies puzzle i Stock copy 190104 102444 630209a8129d64644d9f3fa32254607a

MARKETING STRATEGIES FROM ONE OF THE INDUSTRY'S TOP THOUGHT LEADERS

Many manufacturers and firearms dealers admit they are terrible at marketing, with one of the main points of failure usually being the complexity.

MTM Case Gard Tactical Pistol Cases 190104 102443 22324800fce26a819a1e10ad9771752c

Add Sales With MTM Case-Gard Tactical Handgun Cases

When customers come in to purchase a new pistol, ammo or other gear, don't forget to ask whether they need a durable case to transport everything securely.

Gerber Names Andrew Gritzbaugh General Manager

Gerber, a category leading global supplier of multi-tools, knives and gear, has appointed industry veteran Andrew Gritzbaugh as General Manager.