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When it comes to riflescopes, binoculars, spotting scopes and rangefinders, your customers may be spending their money on the wrong equipment for optimum accuracy.

The new low-cost, high performance RISE Armament RA-140 Flat SST drop-in trigger boasts a clean break at 3.5 pounds with a short reset.

Pepperball is now offering its TCP, the first-ever mini-pistol sized launcher, to consumers for personal protection.

Email remains a powerful way to reach and influence consumers. Here’s how to make an email list work for you.

The 1-6x24 RapidStrike riflescope kit from Firefield can improve target acquisition speeds and comes with a cantilever mount.

Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.

Among the reasons to access an AR’s buffer and buffer spring are routine maintenance or installing a high-tech, quieter version to reduce noise.

Lyman Products has acquired Mark 7 Reloading and added it to its existing family of shooting sports companies.

When it comes to the latest ammunition for competition, self-defense, hunting and range work, do you know what your customers will be asking about? If not, find out what you should be talking about.