In The Field

From budget foam plugs to high-end electronic earmuffs and ballistic eyewear, this roundup helps you stock the eye and ear protection customers actually need.

From boots and pants to jackets and armor carriers, these must-stock tactical apparel picks can boost sales while keeping customers outfitted for duty, training and the field.

Military Armament Corporation’s MAC IX blends MP5 roller-delayed internals with AR-style controls to create a 9mm PCC that’s easy to run, easy to suppress, and a lot of fun.

Most firearm businesses aren’t failing because of compliance or competition — they’re failing because they’re not tracking, measuring, and marketing like direct response pros.

The Taurus TX9 Full Size aims at duty pistol buyers with impressive accuracy, modular ergonomics, optics-ready features and a budget-friendly price.

The GPO Centuri 4X 4-16x44i Compact delivers impressive short length, wide field of view, crisply adjustable turrets and dependable performance that make it a standout optics option for tactical retailers.

EOTech’s OGL-C combines visible and IR lasers with adjustable illumination to give shooters a fast, versatile aiming solution for defensive, hunting and tactical use.

Build value by building a non-traditional item: A get-home emergency bag.

Some departments are beginning to integrate this new geolocation system into their emergency services.

If you haven’t taken advantage of the NSSF’s First Shots program, there’s no better time to start than right now.

Should your shop invest in dry-fire training aids to let customers see how a handgun fits their shooting style?

With PFAS facing bans and restrictions, what are we in for when it comes to waterproof gear?

Why are suppressor wait times still so long after a digital system was supposed to make things easier and faster?

The Civilian Marksmanship Program has been promoting marksmanship through firearms training, safety, competitions and youth programs for over 100 years.

This data-driven training tool is just begging for a demo in your store — and it just might help you sell more guns while it sells itself, too.

The Axil TRACKR BLU represents the latest in hearing protection technology — just what range enthusiasts are looking for.

Professional instruction can give you an advantage when it comes time to educate your customers.

Dispelling common myths about ballistic coefficients will help you serve your customers better.