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Social media is something you have to pay attention to these days to maximize your company’s marketing and branding efforts. Here are some tips pertaining to one of those tools, LinkedIn.

It’s hard for a small gun shop to compete with larger stores that offer a variety of products and services such as on-site gunsmithing. Fortunately, Robar has a solution for smaller gun shops that want to provide gunsmith services to customers.

A large part of what drives sales for all gun shops is handguns for personal protection in the home as well as competition and “contingency planning.” It's this market the Springfield XD MOD.2 Tactical pistol is intended to appeal to most.

Customer segmentation is essentially stereotyping sub-groups of existing and potential customers. Do it right, and you'll boost your company's bottom line.

American Tactical, a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is offering a special "Tax Day" Promo for select FX1911s.

Your company could be losing out on potential sales if you’re not prioritizing follow-up after making initial contact.

The Air Force Security Forces Center has begun fielding the new Sig Sauer M18 Modular Handgun System to Security Forces units.

The Second Annual SIG SAUER Relentless Warrior Championship will be March 30 at the SIG SAUER Academy in Epping, New Hampshire.