From TR magazine Articles

Features and benefits sell products — the trick is, you have to communicate them properly.

Meeting with employees individually fosters accountability and shows appreciation.

These engagement strategies will help your business stay ahead in the dynamic firearm industry landscape.

Have you heard of this alternative to 3D printing? In the last issue we discussed additive manufacturing or, as it is commonly known, 3D printing, and its impact on the firearms industry. This time, we’ll take a look at Metal Injection Molding — MIM, as it’s known in the industry.

Make sure your inventory is on the cutting edge when customers come shopping for the very best everyday carry knives.

Tactical Retailer recently toured Caracal USA’s facility in Nampa, Idaho, with the tour personally led by Jeff Spalding, CEO of Caracal USA. Caracal is part of the global EDGE Weapons Group but is independently owned and operated as the 100% U.S.-based producer of the global Caracal designs.

1911s are still hot, and you can help customers boost their ease of use with this simple and effective upgrade.

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

Most of your customers won’t carry a BUG — but those who do will have very specific requirements.

Brand-new gun owners need a lot of gear to get up and running. Try putting together some kits or utilizing these other packaging ideas.

Just out of college and working at a big-box gun counter, I happened into a straw purchase. What were the signs, how did we proceed, and what you can learn?

Check out this list and see if your business is performing like a dream or causing a nightmare.

Preventable-injury deaths from firearms are at near-all-time lows, despite what the Biden administration and the media might want you to think.