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From TR magazine Articles

FD MS Rs Daniel Defense PCC

Hot-Selling MSRs

Before we get to see what’s coming out for 2026, let’s take a look at the Modern Sporting Rifles that made a splash in 2025.
CF Gear Roundup Lightfield 12 GA HOME DEF RUBBER SLUG

Defensive Ammo That Sells

Arm your customers to the teeth with top-shelf ammunition specially formulated to protect life and liberty.
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Stock the Right EDC Knives

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?
CD Last Round Govt AI Last Round

How Your Tactical Brand Can Use AI for Fun and Profit, Part 3

In this installment of our multi-issue look at artificial intelligence, we will examine military and government use of this ground-breaking technology.
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Simple Ruger 10/22 Stock Replacement

This helpful upgrade to the ever-popular Ruger 10/22 is sometimes as simple as turning one bolt.
CE Range Report Springfield The Kuna an affordable modernized PCC that is highly competitive

Reviewed: Springfield Kuna

The highly anticipated, well-priced Kuna PCC from Springfield is already a hot seller — and a great shooter.
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Digital Lifeline for Your Firearms Retail Shop

Local retailers can use content aggregation to boost their competitive edge without a big marketing budget.
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Standing Out in the Firearm E-Commerce Space: 3 Strategies to Build a Competitive Store

Is selling online for you? Here’s how to do it right.
Rimfire 3055 alex zedra vf oryx rocks

Selling Tactical Rimfires

Rimfire guns are quiet, gentle and inexpensive. Ammo’s cheap. And they almost sell themselves — almost.
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Firearms Sales by Customer Type

Different types of buyers — from the new shooter to the inquisitor and the price shopper — have to be approached differently.
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Selling Less-Lethal Defensive Gear

A firearm isn’t the only self-defense tool concerned citizens can carry. There’s money to be made in selling pepper spray and other less-lethal gear.
Rangewear Arrowhead Tactical Apparel CCW jacket 3

2025's Best Rangewear

Outfit your customers with the year’s top choices in pants, boots and other rangewear.

New Tactical Gear for Fall 2025

From guns and ammo to optics and mounts, check out this assortment of the season's hottest-selling tactical products and gear.