From TR magazine Articles

Those who’ve been shouting “print is dead” for years are just plain wrong. Print marketing can still work well for your store.

Here’s how to interpret those super-long descriptions of Army equipment.

Selling tactical shirts, pants, boots and other apparel requires a visual merchandising approach. It’s time to beef up your displays.

Data analytics can help organizations detect flight-risk employees and keep them on board.

Adding a Proof Research carbon fiber barrel to Ruger’s MPR-556 brought the gun to a whole new level.

For more than 30 years, Leapers has been making optics and firearms accessories, investing in technology and building a brand.

One of the newest tactical apparel offerings are carry leggings for women. Riding the popularity of the mainstream women’s legging segment, several manufacturers, like Tactica Defense Fashion, offer the ultra-comfortable pants that allow for concealed carry.

Every customer who walks in your store, from the law enforcement officer to the casual shooter, needs a first-aid kit. What are you stocking?

New ATF Data on FFL burglaries, robberies and the number of stolen guns confirms the firearm industry’s Operation Secure Store® makes communities safer.

When selling tactical apparel, the key is creating a story using different items that all work together.

Cash in on those ancillary items that will make your tactical-minded customers the best they can be on the range, in the field and on the job — from head to toe.

Installing a weapon light or laser on a handgun is simple and quick, and offering installation for free is a great incentive for customers to buy.

Eight defensive shotgun loads that can be counted on when the chips are down.