From TR magazine Articles

Selecting a holster for a duty gun is an intensely personalized choice, but you can point customers in the right direction.

Your shoppers can’t shoot what they can’t see, but these products can help them light up the night.

Selecting the best technology for your customers

Precision shooters are pushing the envelope farther and farther. Here’s the gear they need to reach way out there.

Maybe the ultimate in targeted advertising, geofencing can help you poach customers right off your competitors’ front door.

How firearms retailers can overcome the biggest excuses that are stifling their business.

How firearms retailers can overcome the biggest excuses that are stifling their business.

California has been tracking firearms purchases with credit cards. Tracking actual criminal use, though? Not so much.

Outfit your tactical warriors with the best in on-duty optics from these top-shelf riflescope options.

New handguns hit the market regularly, and that can make it challenging to decide which models to keep in stock at your store. Obviously, the top sellers need to grace your shelves, but what about the true newcomers? Not all brand-new guns are created equally, but some stand out for their quality, price point, and performance. One handgun that not only meets but exceeds expectations is the Rost Martin RM1C, the first model to launch from a new manufacturer. Here’s why the Rost Martin RM1C should be part of your firearms display.

Tactical firearms training is more realistic than it’s ever been, and it’s only getting better.

Offering to install co-witnessed sights on a red-dot-equipped handgun is a good way to keep customers shopping in-store rather than buying online.

Skirting on the bottom of the chicken run. Vacuuming the cold air return. Renewing my driver’s license. Organizing this stack...