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Some say that movie quality is 90 percent sound. Pictures are the same way when it comes to selling guns online — the image is 90 percent of the description.

In the latest shooting sports industry news, Leupold has a new marketing director and Kimber is offering a summer rebate program for specific pistols in its EVO SP lineup.

O.F. Mossberg & Sons, Inc., has appointed Douglas Bell as company President and Chief Operating Officer, effective immediately.

Sightmark has added the Citadel 3-18x50 MR2 riflescope to the Citadel family for shooters looking for premium performance on medium-range targets without a serious hit to the wallet.

New school meets old school at Mark's Outdoors near Birmingham.

Get an in-depth review of this tactical firearm. Then use these tips to sell the RT-R Mod 3 Riton Micro Dot in your shop.

Vista Outdoor has sold Savage Arms and Stevens firearms for $170 million, shedding itself of two well known brands. Vista said part of the gross proceeds of $158 million from the sale will be used to reduce debt.

Last week, from the Democratic primary debate stage, former Vice President Joe Biden said we were the enemy. They are blaming us as an industry and the law-abiding gun owners we serve. This is what we’re up against in the coming election season.

In the latest tactical shooting sports news, the FN 509 is offered as an exclusive through Davidson's and High Speed Gear has a new adaptable belt mount.