marketing Articles

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

Your youngest buyers aren’t shopping the way their parents did. Are you marketing to Gen Z effectively?

If you haven’t started your holiday planning yet, you’re already behind. Here’s what to expect this season.

Looking to team up with an influencer to promote your product or store? Here’s how to pick the right person.

The internet is enormous. Don’t let your website get lost out there because it's tired and out of date.

Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

It feels like everything is digital these days, but don't overlook the power of physically handing someone a card or a brochure.

Digital or in-person, you have customers who browse and don't buy. You should be marketing specifically to them after their browsing session.

Guns are practically selling themselves right now — but that doesn't mean you should stop marketing on social media.