Still Not Online?

It’s hard to believe that as of just a few years ago, about half of the small businesses in America still didn’t have websites. If yours is one of them, what are you waiting for?
Still Not Online?

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Every now and then, I meet a retailer whose company has no online presence of any kind. Not a website, no social media, but they still generally market in old media ways such as phone book advertising or in local newspapers. When I ask why they haven’t jumped on the Web, the answers vary, but they are usually along the lines of “We do great with word-of-mouth advertising,’’ or “We’ve got enough customers to keep busy.’’

And I believe there are lingering...

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