Social Media’s Superfans — Growing Your Brand for You

You know those fans who comment on everything you post? You can put them to work for your brand if you’re smart about serving them.

Social Media’s Superfans — Growing Your Brand for You

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The most successful social media accounts are the ones that find, engage and cultivate their superfans. What are “superfans?”

Superfans are the people who comment on and share everything you post. That does not mean your aunt or other relative who shares your content because they love you — that’s actually the opposite of what you want. Superfans are the ones who fit your target demographic perfectly. They buy your product, match your page’s topics and interests with...

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