You Want Loyal Customers? Try Going Old School

Handwritten notes and old-fashioned courtesy will go a long way toward repeat business that will drive your revenues higher.

You Want Loyal Customers? Try Going Old School

In our fast-paced world, it seems like everyone checks out a company on their smartphones, making snap judgments on which shop or range or gunsmith to visit based on a slick-looking website, a promised low price, or hollow advertising copy that boasts reliability, trustworthiness or a unique level of expertise.

Sifting through all of these sales messages, potential customers eventually call you and have — understandably — high expectations. Now that they’ve chosen you as...

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