Focus on Advertising and Marketing That Pays Off

Figure out what’s bringing in the business, and quit wasting time and money on things that aren’t.

Focus on Advertising and Marketing That Pays Off

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Whether you’re starting up a brand-new business or you’ve been at it for years, you probably already have the skills of your trade and the tools you need.

But how good are you, really, at advertising and marketing what you do?

Yes, some people seem to be born with the knack for selling and promoting themselves. Maybe that’s what makes advertising and marketing seem like one of those “black box” parts of a business. There’s no shortage of advice out there, but...

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