From HR magazine Articles

Even in a flat rifle market, handloading flourishes. Show your customers why!

Optics are one of the most confusing but necessary product purchases that many customers will make. How do you guide them to the right scope for their needs?

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Manufacturers offer better ammo for big game than ever before. Check out these 16 great picks to consider stocking in your store.

Some of your customers will be looking for non-toxic rifle bullets, either because it’s their preference or it’s required where they hunt. Here’s what you can offer them.

Are you leveraging the power of YouTube to help your store?

Many airguns can be quite accurate, and users discover it’s not rare to find half-inch accuracy at 60 yards. Make no mistake: Modern airguns deliver more than enough energy to drop small game on the spot.

Anyone can whine and complain about problems in the store. Be the associate who brings the boss solutions, not problems.

After more than 100 years in business, Mossberg remains a staple on gun counters everywhere.

Is the customer really always right, even when they’re downright rude?

Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.