From HR magazine Articles

Many new firearms — call them “hybrid hunting rifles” — are meant to do more than one thing.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

National Shooting Sports Month is coming up in August. Is your shop ready to participate?

Firearm industry excise tax filing/payments delayed; Montana Rifle Company closes; SCI will return to Las Vegas; Benelli launches new website; and inaugural Hunting Retailer show off to promising start.

As owner of a hunting retail store, are you spending your limited advertising dollars wisely to promote your products and services?

Apollo Custom Inc. is establishing itself as one of the East Coast’s premier high-volume Cerakote application and laser engraving facilities.

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.

SHOT Show 2020 was a smashing success, and according to the NSSF, the venue will be that much more impressive in 2021. Here’s a peek at what you missed if you didn’t make it to Vegas.

Is the time your employees spend yakking it up with customers promoting the good of the business, or simply being abused?

You might be surprised at how much your customers don't know when they're shopping for a hunting knife.

Putting on your happy face will help customers open up, even when you're not really feeling it.

Did the busy holiday season sneak up on you this year? Here are a few ideas from a Chief Marketing Officer that can help boost sales quickly during the holiday season.