Federal Ammunition Goes Massive in 2020

This year, Federal Ammo introduced an astonishing number of new SKUs, and there's no sign of slowing down.

Federal Ammunition Goes Massive in 2020

At the 2020 SHOT Show in Las Vegas in January, Federal Ammunition created quite the ruckus. New products. New partnerships. Creative marketing. With about 1,500 employees and nearly 90 years in business, and about a 30 percent share of the ammo market in the United States, Federal is the big dog on the block. When Federal barks, people listen.

The 2020 SHOT Show was Federal opening the curtain on an aggressive product and promotion strategy for the new year. Hunting Retailer...

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