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Trijicon’s marketing for the SRO is focused on target and competitive shooters, but retailers should anticipate sales among handgun hunting and self-defense customers too.

The Gaylord Opryland Resort and Convention Center will play host to the inaugural Hunting Retailer Show in Nashville. Check out what the Gaylord Opryland has to offer.

One of the most recent implications of the Tax Cuts and Jobs Act is the complete overhaul of the W-4 form. With tax season upon us, it’s a good idea for business owners to examine some of the ways in which this familiar document has changed.

People were impressed when Sig Sauer introduced the original MCX. The new MCX Virtus is an improved version of a serious gun designed for serious work.

What's in your wallet? A relentless criminal was stopped with lethal force by a would-be victim at a local, busy family discount market.

Night-vision and thermal optics are readily available for the general public, but they can still be costly. Your customers deserve the opportunity to make educated buying decisions. You’re in the perfect position to help.

More reasons exist today to own a safe than ever, including protecting personal documents, jewelry, family heirlooms and firearms. Learn these successful strategies to sell more safes.

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

How did Trijicon’s AccuPower 5-50x56 Extreme Long Range Riflescope stack up in our review, and how can you sell them?