Secrets of Using Email A/B Testing

To find the best recipe for success with your email newsletters, experiment and adjust. Commonly called A/B testing, the process of finding out what your customers respond to requires patience and time thanks to the number of variables at play.

Secrets of Using Email A/B Testing

Let’s start this discussion with a pop quiz about email marketing.

Would you rather have 25 percent of your prospects open your emails or 8.5 percent engage with them with a click or two?

The answer is both. Or neither. It depends on your objectives. If you sell via the internet, you may be more concerned with how many people click on a buying link and then how many of those follow through with a purchase transaction. If you’re looking for mind share to encourage...

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