From TR magazine Articles

Gear Roundup EO Tech EFLX

Must-See Red-Dot Sights

Arm your patrons to the teeth with the best in red-dot and reflex sights.

I TR0822 Stock 1193373945 Converted

Making a Case for Workplace Candor

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

Range Report Ruger LC Ps

Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

Range Report Ruger LC Ps f4159788da6a13a05c7755e7e3b29890

Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

TR0622 Enhance Experiencejohn hafner 306

6 Ways to Enhance “the Experience” at Your Gun Range

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.

Counter Intell magnifier install

How to Install a Magnifier on a Firearm

Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Crossbreed savage stance

Four Great Holsters for Microcompact Pistols

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

Debrief Zeiss DTI

Interview: Zeiss Looks Forward

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

TR Suppressor story pistol with suppressor beauty on table PHOTO BY MATT PORTER

How Do Firearm Suppressors Work?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

NSSF Get What You Want i Stock 636998872

Six Keys to Getting What You Want in Business

The Entrepreneurial Operating System can help you get a grip on your business.

Range report Kimber Quartered To 1

Reviewed: Kimber’s Advanced Tactical SOC II .308

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

All about Optic1 300

All About Precision Riflescopes

Here’s a crash course in tactical precision optics. Buckle up!

Add 20 Percent IMG 0429

Add 20% to Your Bottom Line With These Five Questions

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

How long since your last post i Stock 599703424

How Long Has It Been Since Your Last Social Media Post?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.