From TR magazine Articles

July 22 Last Round SIG ammo rifle

A Look at the Army’s M4 Replacement

The Army is buying a replacement for the M4 carbine, and so can you.

July 19 Gear Roundup Winchester Defender e991f65cda8cad0d03a7ea8cd2674507

Must-See Defensive Shotgun Ammo

When it comes to preserving life and liberty, these formidable defensive loads stand tall.

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Building a Better Business Plan

Running your firearms business on a wing and a prayer doesn't work long-term. It's time to put a plan on paper.

July 8 Debrief Ac22039

Interview: Trijicon's Storied Past and Bright Future

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

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Tricking Out the 10/22

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

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9 Must-See Handguns for 2022

Handguns are still practically selling themselves — but these nine models are sure to stand out on your shelves.

TR Hornady Premium Powder Funnel Kit reloading

Selling Reloading Supplies to Tactical Shooters

There’s money to be made in reloading supplies and components — if you know what to stock.

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How to Deal With Customer Misunderstandings

When something goes sideways and a customer — or many customers — are unhappy, what can you do to fix the problem, especially if you might have caused it by accident?

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Deep-Concealment Options for Concealed Carriers

Here’s how to sell deep-cover concealed-carry gear for customers who are looking beyond simple OWB or IWB holsters.

Gear Roundup EO Tech EFLX

Must-See Red-Dot Sights

Arm your patrons to the teeth with the best in red-dot and reflex sights.

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Making a Case for Workplace Candor

The truth may hurt, but when it’s delivered with compassion, everyone from employees to managers benefit.

Range Report Ruger LC Ps

Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

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Reviewed: Ruger LCP II .380 ACP and .22LR Lite-Rack

We review the Ruger LCP II .380 ACP and its companion gun, the LCP II .22LR Lite-Rack.

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6 Ways to Enhance “the Experience” at Your Gun Range

If you have a range on-site, you might find that gun owners are expecting more and more out of their range experience. Here's how to keep them satisfied.