From TR magazine Articles

Counter Intell magnifier install

How to Install a Magnifier on a Firearm

Chances are many of your customers will want a red-dot for their AR, and an offer to mount a magnifier is a good way to bolster the bottom line and build loyalty.

Crossbreed savage stance e991f65cda8cad0d03a7ea8cd2674507

Four Great Holsters for Microcompact Pistols

Microcompact 9mms are hot sellers, but every buyer needs a holster to carry their new gun. These four options will meet almost any concealed carry need.

Debrief Zeiss DTI f4159788da6a13a05c7755e7e3b29890

Interview: Zeiss Looks Forward

With the introduction of its first FFP scope, Zeiss steps firmly into a tactical future. What’s the company doing in 2022?

TR Suppressor story pistol with suppressor beauty on table PHOTO BY MATT PORTER

How Do Firearm Suppressors Work?

You know that a suppressor reduces the sound of a gun's report to a safer level. But how exactly does it accomplish that?

NSSF Get What You Want i Stock 636998872 f4159788da6a13a05c7755e7e3b29890

Six Keys to Getting What You Want in Business

The Entrepreneurial Operating System can help you get a grip on your business.

Range report Kimber Quartered To 1

Reviewed: Kimber’s Advanced Tactical SOC II .308

Kimber's Advanced Tactical SOC II offers quite a retailer bang for the precision shooter’s bucks.

All about Optic1 300

All About Precision Riflescopes

Here’s a crash course in tactical precision optics. Buckle up!

Add 20 Percent IMG 0429 f4159788da6a13a05c7755e7e3b29890

Add 20% to Your Bottom Line With These Five Questions

A few key questions can lead to serious sales opportunities at your gun store — if you know what to ask.

How long since your last post i Stock 599703424 f4159788da6a13a05c7755e7e3b29890

How Long Has It Been Since Your Last Social Media Post?

It’s not a good look when customers reach out to your Facebook page and see you haven’t promoted your company’s products or services in months or years.

Buying a Business for sale 2 A f4159788da6a13a05c7755e7e3b29890

Is It Time for Your Firearms Business to Expand?

There are some key considerations to keep in mind when you’re thinking about expanding into a second location by buying an existing business.

Precision rifles towsley D20966 f4159788da6a13a05c7755e7e3b29890

Precision Rifle Sales Offer Serious Upsell Potential

Precision rifles practically sell themselves in this market, but don’t let any leave your shop without upselling the customer some accessories.

Gear Roundup Hawke Frontier 30

Must-See Tactical Optics

Reliable tactical optics take the worry out of close encounters of the perilous kind. Check out these options.

Last Round content creation i Stock 683951786

Consider The CREATE Method When Developing Online Content

When you’re writing for your shop’s blog or social channels, try this simple acronym to maximize your results.

Shooting suppressed rifle helps with noise reduction and accuracy CLEMONS PHOTO

Suppressors Continue to Make Noise Among Shooters

Although buying and selling suppressors takes some extra effort, sales are booming.