Tricking Out the 10/22

It’s safe to say many of your customers own a 10/22. Sell them these upgrades.

Tricking Out the 10/22

Based on the sales of every aftermarket manufacturer we spoke with, dealers have a big opportunity for sales if they jump into the 10/22 aftermarket. The original Ruger 10/22 rifle hit dealer shelves in 1964, delivering good plinking 1-inch, 50-yard accuracy all in a compact package heavily influenced by WWII M1 carbines. Approximately seven million have been sold. 

The platform has evolved, with an advanced parts aftermarket format that can shrink those 50-yard groups to a...

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