With so many marketers vying for customer dollars, how do you compete?

Even tactical shops should be stocking revolvers — wheelguns make up more of the market than you think.

Are tactical lever-action guns a viable option for your shop?

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

Why the author has given up on trying to beat social media’s anti-gun bias, and what he’s doing instead.

The gun sale is just the beginning — you can capture serious margin on all the necessary accessories that a customer will need to go with their new firearm.

Build value by building a non-traditional item: A get-home emergency bag.

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

Just out of college and working at a big-box gun counter, I happened into a straw purchase. What were the signs, how did we proceed, and what you can learn?

Should your shop invest in dry-fire training aids to let customers see how a handgun fits their shooting style?