Trent Marsh Articles

We’re witnessing a transition as the elder millennials ascend to leadership roles. What does this mean for the industry, management, and this generation itself as Boomers and Gen Xers start to move out and a new generation takes over?

What customers get wrong about buying scopes, and what they really need to know.

Many CCWers fall into the “this holster setup could be better” category. Are you helping them find what really works?

With so many marketers vying for customer dollars, how do you compete?

Even tactical shops should be stocking revolvers — wheelguns make up more of the market than you think.

Are tactical lever-action guns a viable option for your shop?

Most of your customers are carrying a knife as part of their daily routine. Are you stocking what they’re buying?

Why the author has given up on trying to beat social media’s anti-gun bias, and what he’s doing instead.

The gun sale is just the beginning — you can capture serious margin on all the necessary accessories that a customer will need to go with their new firearm.

Build value by building a non-traditional item: A get-home emergency bag.

Lights — both handheld and weapon-mounted — aren’t so simple anymore, but the profit potential is big.

Just out of college and working at a big-box gun counter, I happened into a straw purchase. What were the signs, how did we proceed, and what you can learn?

Should your shop invest in dry-fire training aids to let customers see how a handgun fits their shooting style?

A simple guide to red-dot optics and their sometimes-confusing footprints.