Long-range shooting requires different gear for the greatest success rate. Not every customer who walks through your doors will fully understand that, and one area where shortcuts sometimes get taken is with scopes. A good long-range scope is vital for shooting success at greater distances — in fact, the scope itself should outpace the rifle. These are some of the best models available for customers who are serious about precision at longer ranges whether they’re shooting a PRS match or working in law enforcement.
Zeiss LRP S3 636-56
Zeiss is renowned for their high-quality glass, and the LRP S3 636-56 is considered the manufacturer’s top precision long-range optic. This optic is created for excellence in extreme long-range shooting, and it supports those goals with a bevy of fantastic features. The Zeiss LRP S3 636-56 has a magnification range of 6-36x and an effective lens diameter of 56mm for superior field of view and light gathering. This is the scope to suggest for customers who value true long-range precision.
Features to point out to customers include a daylight-visible illuminated reticle, ballistic stop, and external locking windage turret. The latter makes correcting for wind quick and effective, something that’s a must when shooting at longer distances. Zeiss utilizes Extra Low Dispersion (ED) glass elements in this scope for overall performance and delivers high-contrast images with their Zeiss T* coating. This is a first focal plane (FFP) scope with two possible reticles: ZF-MOAi or ZF-MRi. Total elevation adjustment is 110 MOA or 32 MRAD, respectively. The scope’s tube is 34mm, so don’t forget to suggest quality rings to go with it.
Regarding the scope’s reticles, the two options give customers the choice of MOA or MRAD. If you’re choosing one model to keep in stock, consider going with the ZF-MRi reticle, because many precision long-range shooters prefer MRAD for its simpler math.
Also worth mentioning is the LRP S3 425-50, a scope with what Zeiss states is best-in-class total elevation adjustment range. This scope is made with long-range rimfire shooters in mind and offers an elevation adjustment range of 160 MOA/46.5 MRAD.
MSRP $2499.99
Visit zeiss.com to learn more.
EOTECH Vudu 8-32x50mm SFP
Customers looking for an optic suitable for either recreational or competitive shooting will gravitate to the EOTECH Vudu 8-32x50 SFP. This scope is made for ease of use and durability, the latter of which is ensured with a single-piece construction aircraft-grade aluminum housing. It’s a second focal plane (SFP) scope with an objective lens diameter of 50mm. The scope measures 15.4 inches in length and weighs 32.8 ounces.
Turret markings are large and clear, something well worth showing customers (no one wants to squint or struggle while trying to read turret markings). This scope does have an MOA reticle only, which will appeal to long-range shooters who prefer imperial systems. The reticle is the HC2, which was designed by the manufacturer in the mil-dot style for versatility at medium to long ranges. That makes this optic a solid choice for customers who don’t want a dedicated long-range rifle but would rather have one that can be used at more moderate distances as well.
Features to highlight during potential sales include a removable throw lever, shock-resistant design, and laser-etched indicators. Turrets are capped to protect them from the expected bumps and scrapes that can occur with serious use. The scope is fog- and water-resistant, which is important for shooters who will be out in any and all weather. Lenses are anti-reflective coated and made with XC High-Density glass for superior edge-to-edge clarity.
MSRP $1839.00
Visit eotechinc.com to learn more.
Riton 5 Conquer 5-25x56mm
Not every person who walks through your store’s door is going to want the highest-end long-range scopes. Maybe they’re just getting into shooting at longer distances, or perhaps it’s simply preferable to stick to a budget. The Riton 5 Conquer 5-25x56 is a fantastic option for both entry-level and experienced long-range shooters, and it’s one that’s smart to keep in stock. It’s designed with an intuitive system to give shooters the best possible results without over-complicating the process.
The Riton 5 Conquer 5-25x56 is a first focal plane optic with 5-25x magnification and a 56mm objective lens diameter. A 34mm tube boosts light gathering and clarity. Riton offers this scope with either an MOA or MIL reticle. The two options are the BAS (MOA) and PSR (MRAD) reticles, both of which are purpose-driven and created with dedicated shooters in mind. Reticles are glass-etched and illuminated. The glass itself is Riton High Density/Extra Dispersion that facilitates 99.5% light transmission.
This scope is 15.35 inches long and weighs 36.8 ounces. Mounting length is 7.37 inches. A single CR2032 battery powers its illumination. Features discerning customers will appreciate include R5 Zero Stop Turrets, flip-up lens covers, and fully multi-coated lenses. Adjustment range is listed as 90 MOA or 26 MRAD. This Riton scope is ideal for customers who are serious about long-range shooting but not quite ready for a massive financial investment. Riton produces great-quality glass that delivers clarity and fantastic light transmission.
For customers who do want to take their long-range work to the next level, there’s the Riton 7 Conquer 4-32x56 FFP optic. This is the model for shooters interested in taking their long-range shooting to greater extremes.
MSRP $859.99
Visit ritonoptics.com to learn more.
Burris XTR PS 5.5-30x56mm
Burris is known for designing optics capable of delivering stellar precision, and the XTR PS 5.5-30x56mm is a great example of that excellence. The optic maker describes this scope as being made specifically for extreme range performance and shooters demanding precision. It’s a quality model for tactical and competitive applications that offers pinpoint accuracy, rapid adjustments, and overall durability. Customers who require intuitive operation and repeatable results on target will appreciate this optic.
The Burris XTR PS 5.5-30x56mm is a first focal plane optic with an SCR-2 tree-style reticle. This type of reticle is ideal for long-range shooters who need to make adjustments quickly and precisely. It also aids the shooter in estimating distance and makes point-of-impact corrections easier. The reticle is MRAD-based and features 0.2 MRAD graduations. It’s made to be smoothly compatible with all calibers.
This optic utilizes the manufacturer’s Programmable Elevation Knob (PEK) system that boasts a digital position sensor for stellar accuracy and speed. Adjustment precision is set at 1/30 mil to allow the shooter to compensate for bullet drop to an impressive degree. This is a great optic for customers who want the greatest possible fine-tuning and adjusting options. With the XTR PS, shooters don’t just adjust turrets, they home them in on the target like a laser. Total elevation adjustment capability on this optic is 26 MRAD.
Another strong selling point for the XTR PS 5.5-30x56mm is its compatibility with the BurrisConnect app. Customers will be pleased to know how easily they can create custom ballistic profiles, and those profiles are accessible through the scope itself. This optic is powered by one CR123A battery. The XTR PS 5.5-30x56mm is a next-level long-range scope for customers who aren’t just dedicated, they’re obsessed.
MSRP $2640
Visit burrisoptics.com to learn more.
Trijicon Ascent 4-16x50 Riflescope
Quality glass at a sub-1k MSRP is hard to beat, and when you add the trusted Trijicon name, it becomes a must-have for your store shelves. The Trijicon Ascent 4-16x50 Riflescope is a second-focal-plane scope created to give customers a tactical edge when shooting at longer ranges. Premium glass provides excellent edge-to-edge clarity and light transmission with fantastic contrast and color. This is also a ruggedly built scope, an important feature for gear that’s likely to take an occasional beating on trees and barriers.
This scope offers BDC (Bullet Drop Compensation) target holds to allow long-range shooters to make adjustments for drop without being forced to make physical adjustments. That translates to faster adjustments and more rapid target acquisition along with greater precision. Basically, this is the scope to offer to customers interested in the simplest long-range platform possible.
The Trijicon Ascent 4-16x50 Riflescope measures 14.5 inches in length and weighs 24.2 ounces, making it one of the smaller, lighter models on the market. Total adjustment range for this optic is 70 MOA with adjustments set at 0.25 MOA per click. Tube size is 30mm and objective lens diameter is 50mm. Customers will appreciate the versatility and easy operation of this scope.
MSRP $985
Visit Trijicon.com to learn more.
Leupold VX-6HD Gen 2 4-24x52 CDS-SZL2
When customers see the gold ring on a Leupold scope, they know it’s going to be high quality. The Leupold VX-6HD Gen 2 4-24x52 CDS-SZL2 might boast a name that’s a mouthful, but it’s also a model capable of impressive performance at long distances. This scope gives customers the ability to go from 4x magnification up to 24x quickly and precisely so they can make the fast adjustments necessary for precision shooting. Adjustments on this scope are competition-grade, making it a solid fit for competitive shooters as well as long-range shooting in the field.
This optic utilizes the manufacturer’s FireDot technology to draw the shooter’s eye to the reticle’s center. The illuminated FireDot Duplex reticle is designed for customers who favor simplicity and an uncluttered view. A single CR2032 is required to power illumination. It’s a second-focal-plane model, meaning the reticle size remains unchanged even as the shooter changes the optic’s magnification.
Useful features of the Leupold VX-6HD Gen 2 4-24x52 CDS-SZL2 include side focus, zero-lock windage, and eight brightness settings. Overall length of the optic is 14.5 inches and weight is 26.2 ounces. Tube size is 34mm. Lenses are Guard-Ion coated and the reticle features an electronic level.
MSRP $2599.99
Visit leupold.com to learn more.
