Check out the new introductions from Sightmark, Hawke, ATN, Trijicon and Pulsar we found on the 2023 SHOW Show floor.

Hunters or tactical operators who work the graveyard shift can rely on these top-shelf night-vision optics to turn night into day.

Trijicon VP of sales and marketing John Trull discusses how the company’s offerings go far beyond its legendary military optics.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Riflescopes sell, but quality and price point can vary widely. Check out these nine options you can show your customers.

A huge expansion for Trijicon and its riflescope lines means more opportunities for dealers.

When customers shake their heads about accuracy issues with optics, help them get on the mark with these proven tips.

Take a look at some of the hottest new hunting, shooting and outdoors products for 2020 from top companies.

In the latest shooting sports news, Sierra Bullets has named Matt Ohlson as vice president of industrial sales and Celerant Technology has teamed with the National Association of Sporting Goods Wholesalers.

The Inter Ordnance series of rifles, carbines and pistols represent an excellent product for shooters looking to get into the AR-15 game without spending a small fortune. Retailers should be able to make great margins while offering consumers a quality product.