Precision rifles meant to shoot long range need specific scopes.

Every shooter needs eye protection, and the options have never been better.

Outfit your tactical warriors with the best in on-duty optics from these top-shelf riflescope options.

Are your customers running into problems as they’re getting set up to shoot long-range precision? Here are a few trouble spots to guide them through.

When selling accessories, don’t just think about optics, slings or holsters. Your customers will want, or need, good shoes, pads and more.

Ultra-lightweight, low-profile design for rapid target engagement.

From riflescopes to rangefinders, manufacturers have brought plenty of new optics to market in 2020.

More shooters are putting red-dots on their pistols, and you should be stocking what they’re looking for.

Reflex sights can serve a variety of shooting sports segments and provide a wide cross-section of potential customers.

In the latest shooting sports news, American Outdoor Brands prepares for its spinoff of shooting and lifestyle divisions, and Legal Heat is sponsoring the Chicago-area Guns & Tacos charity event.