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If your marketing strategies include sending emails and newsletters, make sure that smart headlines, tight copy and a call to action are included to get results.

Our friends at the Archery Trade Association (ATA) recently released a video detailing news of the U.S. Department of Treasury granting a 90-day deferral on federal excise taxes for hunting, shooting, archery and fishing products.

In a world driven by technology, optics manufacturers raise the rangefinder bar for 2020.

Legacy Sports International recently launched the new Howa M1100 series of bolt-action rimfire rifles available in .22 LR, .22WMR and .17 HMR calibers — sure to be a hit with small game hunters.

Selected by the U.S. Department of Defense for its multipurpose combat rifle program, Hornady's 6mm ARC (advanced rifle cartridge) is a truly versatile cartridge that maximizes the potential of the AR-15 platform.

In the latest tactical shooting sports news, Sig Sauer delivers its Next Generation Squad Weapons and the Springfield Armory Hellcat now is available in Desert FDE.

From its beginnings as a tactical cartridge, the 300 Blackout has found solid footing with predator hunters.

Customers probably won’t enter your store looking for these three items, but chances are good if they see them on display that they’ll walk out the door with one — or more.

National Shooting Sports Month is coming up in August. Is your shop ready to participate?